{"product_id":"foundations-product-management-course-online-instructor-led-classroom","title":"Foundations Product Management Course (Online (Instructor-led) \u0026 Classroom)","description":"\u003ch2\u003eFoundations Product Management Course\u003c\/h2\u003e\n\u003cp\u003eThe recommended starting point: decode market needs and build products people actually want to buy.\u003c\/p\u003e\n\u003ch2\u003eDelivery Method\u003c\/h2\u003e\n\u003cp\u003eOnline (instructor-led), classroom, or self-paced on demand\u003c\/p\u003e\n\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\n\u003cp\u003eUncovering and validating real market problems, assessing opportunities by urgency and willingness to pay, and building positioning rooted in market evidence rather than feature lists.\u003c\/p\u003e\n\u003ch3\u003eGreat For\u003c\/h3\u003e\n\u003cp\u003eProduct managers, product marketers, developers, sales, executive leadership and career changers. No prerequisites.\u003c\/p\u003e\n\u003ch2\u003eCourse Overview\u003c\/h2\u003e\n\u003cp\u003eBuilding products is straightforward. Building the right one is not. Foundations is about cutting through internal opinion to find what the market will actually pay for, and it introduces the Pragmatic Framework — the 37-box product lifecycle model that underpins the rest of the catalogue.\u003c\/p\u003e\n\u003cp\u003eThe work covers win\/loss interviews, structured discovery, qualitative and quantitative validation, distinctive competencies, and persona-specific messaging. Where AI is useful in research and positioning it is covered; where it is noise, the course says so.\u003c\/p\u003e\n\u003cp\u003eRuns around seven hours. Taking any single course gives lifetime access to the Pragmatic Alumni Community.\u003c\/p\u003e\n\u003ch2\u003eFramework Activities Covered\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMarket problems\u003c\/li\u003e\n\u003cli\u003ePositioning\u003c\/li\u003e\n\u003cli\u003eDistinctive competencies\u003c\/li\u003e\n\u003cli\u003eWin\/loss analysis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBooking\u003c\/h2\u003e\n\u003cp\u003eSessions run regularly in online, in-person and on-demand formats. Fees are set and charged in US dollars by the provider; the figure shown here is a guide only.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/pragmaticinstitute.sjv.io\/QjxA9z\" rel=\"sponsored nofollow noopener noreferrer\" target=\"_blank\"\u003eVisit Pragmatic Institute for dates, formats and to enrol on Foundations.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eRelated Courses\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/business-management-legal-courses\"\u003eBusiness Management \u0026amp; Legal courses\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/it-analytics-courses\"\u003eIT \u0026amp; Analytics courses\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pragmatic Institute","offers":[{"title":"Live Online","offer_id":57926491308376,"sku":null,"price":959.6,"currency_code":"GBP","in_stock":true},{"title":"On Demand","offer_id":57926590562648,"sku":null,"price":959.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7126\/7672\/files\/Pragmatic_Institute_Foundations.jpg?v=1752125036","url":"https:\/\/www.envicourse.com\/products\/foundations-product-management-course-online-instructor-led-classroom","provider":"envicourse.com","version":"1.0","type":"link"}