{"product_id":"market-product-marketing-course-online-instructor-led-classroom","title":"Market Product Marketing Course (Online (Instructor-led) \u0026 Classroom)","description":"\u003ch2\u003eMarket Product Marketing Course\u003c\/h2\u003e\n\u003cp\u003eBuild product marketing strategy on real buyer understanding, not assumption.\u003c\/p\u003e\n\u003ch2\u003eDelivery Method\u003c\/h2\u003e\n\u003cp\u003eOnline (instructor-led), classroom, or self-paced on demand\u003c\/p\u003e\n\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\n\u003cp\u003eDeveloping buyer personas grounded in how people actually decide, creating positioning that aligns go-to-market teams, and measuring success against metrics that reflect business impact.\u003c\/p\u003e\n\u003ch3\u003eGreat For\u003c\/h3\u003e\n\u003cp\u003eProduct marketing managers, marketing communications, demand generation and go-to-market leads.\u003c\/p\u003e\n\u003ch2\u003eCourse Overview\u003c\/h2\u003e\n\u003cp\u003eProduct marketing fails when it describes the product instead of the buyer. Market is built around the buyer side: who they are, what triggers a purchase, how the decision gets made internally, and what messaging survives that process.\u003c\/p\u003e\n\u003cp\u003eCovers persona development, positioning, and the marketing programmes that follow from both — plus how to prove the work moved something measurable.\u003c\/p\u003e\n\u003ch2\u003eFramework Activities Covered\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuyer personas\u003c\/li\u003e\n\u003cli\u003ePositioning\u003c\/li\u003e\n\u003cli\u003eProgrammes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBooking\u003c\/h2\u003e\n\u003cp\u003eSessions run regularly in online, in-person and on-demand formats. Fees are set and charged in US dollars by the provider; the figure shown here is a guide only.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/pragmaticinstitute.sjv.io\/QjxA9z\" rel=\"sponsored nofollow noopener noreferrer\" target=\"_blank\"\u003eVisit Pragmatic Institute for dates, formats and to enrol on Market.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eRelated Courses\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/business-management-legal-courses\"\u003eBusiness Management \u0026amp; Legal courses\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/it-analytics-courses\"\u003eIT \u0026amp; Analytics courses\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pragmatic Institute","offers":[{"title":"Live Online","offer_id":57926494355800,"sku":null,"price":959.6,"currency_code":"GBP","in_stock":true},{"title":"On Demand","offer_id":57926593413464,"sku":null,"price":959.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7126\/7672\/files\/Pragmatic_Institute_Foundations.jpg?v=1752125036","url":"https:\/\/www.envicourse.com\/products\/market-product-marketing-course-online-instructor-led-classroom","provider":"envicourse.com","version":"1.0","type":"link"}