{"product_id":"price-product-pricing-course-online-instructor-led-classroom","title":"Price Product Pricing Course (Online (Instructor-led) \u0026 Classroom)","description":"\u003ch2\u003ePrice Product Pricing Course\u003c\/h2\u003e\n\u003cp\u003eSet prices on what the market will pay, not on what it cost you to build.\u003c\/p\u003e\n\u003ch2\u003eDelivery Method\u003c\/h2\u003e\n\u003cp\u003eOnline (instructor-led), classroom, or self-paced on demand\u003c\/p\u003e\n\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\n\u003cp\u003ePricing from market willingness to pay, evaluating the competitive environment, and creating, implementing and measuring pricing strategy using segmentation and total cost of ownership.\u003c\/p\u003e\n\u003ch3\u003eGreat For\u003c\/h3\u003e\n\u003cp\u003eProduct managers, pricing analysts, commercial leads and anyone who owns margin.\u003c\/p\u003e\n\u003ch2\u003eCourse Overview\u003c\/h2\u003e\n\u003cp\u003eCost-plus pricing is the default because it is easy to defend internally, and it leaves money on the table almost every time. Price replaces it with a market-driven method: what different segments will actually pay, and why.\u003c\/p\u003e\n\u003cp\u003eCovers segmentation, total cost of ownership from the buyer's side, competitive positioning, and the link between pricing decisions and product profitability.\u003c\/p\u003e\n\u003ch2\u003eFramework Activities Covered\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePricing\u003c\/li\u003e\n\u003cli\u003eProduct profitability\u003c\/li\u003e\n\u003cli\u003eCompetitive landscape\u003c\/li\u003e\n\u003cli\u003eBusiness plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBooking\u003c\/h2\u003e\n\u003cp\u003eSessions run regularly in online, in-person and on-demand formats. Fees are set and charged in US dollars by the provider; the figure shown here is a guide only.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/pragmaticinstitute.sjv.io\/QjxA9z\" rel=\"sponsored nofollow noopener noreferrer\" target=\"_blank\"\u003eVisit Pragmatic Institute for dates, formats and to enrol on Price.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eRelated Courses\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/business-management-legal-courses\"\u003eBusiness Management \u0026amp; Legal courses\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/it-analytics-courses\"\u003eIT \u0026amp; Analytics courses\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pragmatic Institute","offers":[{"title":"Live Online","offer_id":57926503563608,"sku":null,"price":959.6,"currency_code":"GBP","in_stock":true},{"title":"On Demand","offer_id":57926593479000,"sku":null,"price":959.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7126\/7672\/files\/Pragmatic_Institute_Foundations.jpg?v=1752125036","url":"https:\/\/www.envicourse.com\/products\/price-product-pricing-course-online-instructor-led-classroom","provider":"envicourse.com","version":"1.0","type":"link"}