Google Analytics 4 (GA4)

Regular price £82.50 GBP
Regular price Sale £329.16 GBP Sale price £82.50 GBP
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What is the Google Analytics 4 Course?

This Google Analytics 4 online course is designed to help you master Google Analytics 4 (GA4) and become proficient in analyzing data, tracking user behaviour, and making data-driven decisions to improve your online business.

Learn how to set up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analysing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and un-sampled data are now available to everyone at no cost.

You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyse it, and even export it outside GA4 to investigate further with BigQuery.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare

    Who is the Google Analytics 4 (GA4) Course Suitable For?

    This online GA4 course is suitable for anyone that wants to learn how to use Google Analytics effectively including:

    • Bloggers
    • Digital Product Owners
    • Affiliate Marketers
    • Business owners, entrepreneurs or product managers who want to maximise the performance of their digital products.
    • Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.

    By choosing online learning instead of a classroom based course, it eliminates the need for time away from work, saving you valuable time and money. It is ideal for those with tight schedules as our online courses give you 12 months unlimited access to all the course materials, so you can study at a pace that suits you. Allowing you to easily resume your studies whenever you have the time. All you need is internet connection to study, so you can study from the comfort of your home or any environment that suits you.

    What's Included in the Google Analytics 4 Course?

    Awarding Body


    Course Duration

    5 Hours

    12 Months Unlimited Access

    Each student will have 12 months unlimited access to allow you to have access to the training anytime 24/7.

    What You'll Learn

    • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
    • How to set Up Google Analytics to Collect Actionable Data Results
    • Identify How to Track the Success of Your Marketing Campaigns with Tagging
    • How to export data from Google Analytics to Google BigQuery.
    • Upgrade from Universal Analytics to GA4
    • How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
    • Document Insights and Make Data Driven Decisions to Grow your digital product
    • Requirements
    • Participants should have a website, blogging site, mobile application to use with Google Analytics
    • A basic understanding of using Google Chrome in order to install extensions

    Course Content

    Module 1 - Google Analytics 4 - Course Overview

    • 1.0 About Google Analytics 4
    • 1.1 Course Intro Welcome
    • 1.2 Instructor Intro

    Module 2 - Fundamentals of Google Analytics

    • 2.1 What is a Digital Product
    • 2.2 Google Market Platform
    • 2.3 Google Analytics Overview
    • 2.4 Google Analytics 4 Overview
    • 2.5 Whiteboad Discussion-How Does GA Work
    • 2.6 Comparing GA3 to GA4
    • 2.7 Whiteboard Compare Data Models
    • 2.8 Demo- GA Console Walkthru
    • 2.9 Admin Panel
    • 2.10 Demo Admin Panel
    • 2.11 Tag Manager
    • 2.12 Demo Tag Manager
    • 2.13 Segment Review
    • 2.14 Segment Review Questions

    Module 3 - Advanced Topics with Google Analytics

    • 3.1 Upgrading and Running Parallel
    • 3.2 Whiteboard Discussion - Parallel
    • 3.3 Demo Console Parallel
    • 3.4 Hands on Demo - Install GA4 on a Live Site
    • 3.5 Understand Reporting Options, Lifecycle Collections
    • 3.6 Hands on Demo - Exploring reports
    • 3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
    • 3.8 Hands on Demo - Conversions, Audiences, DebugView
    • 3.9 Hands on Demo - Advertising
    • 3.10 Hands on Demo - Explorations:Insights
    • 3.11 Hands on Demo - Lifecycle and Users
    • 3.12 Google Big Query Connections
    • 3.13 Demo - BigQuery Data Integrations
    • 3.14 Google Ads
    • 3.15 Demo - Google Ads
    • 3.16 Google Signals
    • 3.17 Demo - Google Signals
    • 3.18 Certification Options
    • 3.19 Segment Summary
    • 3.20 Review Questions
    • 3.21 Resources
    • 3.22 Course Closeout

    Assessment / Exam

    You'll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded your certificate.

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    Our mission is to help you learn the skills you need to reach your full potential.

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