Focus Product Strategy Course (Online (Instructor-led) & Classroom)
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Focus Product Strategy Course
Turn market insight into a roadmap that gets embraced rather than argued over.
Delivery Method
Online (instructor-led), classroom, or self-paced on demand
What You'll Learn
Prioritising opportunities by value and fit, aligning product strategy to business goals, and building roadmaps and strategic plans that win buy-in.
Great For
Product managers, product owners and anyone who has to defend a roadmap to stakeholders.
Course Overview
Most roadmaps fail on politics rather than analysis. Focus deals with both: the structured method for ranking opportunities on value and organisational fit, and the way you present the resulting plan so it survives contact with the leadership team.
Covers business plan construction, portfolio-level thinking across multiple products, and using AI to support the analysis behind prioritisation decisions.
Framework Activities Covered
- Market problems
- Business plan
- Product roadmap
- Product portfolio
Booking
Sessions run regularly in online, in-person and on-demand formats. Fees are set and charged in US dollars by the provider; the figure shown here is a guide only.
Visit Pragmatic Institute for dates, formats and to enrol on Focus.
Related Courses
Pragmatic Institute help working professionals advance their product, data, and design careers by providing world-class training and certification programs. Since 1993, Pragmatic Institute has been the global leader in product management and product marketing training for professionals and companies around the world. We have issued over 250,000 certifications for product professionals. Our vision is simple: a world where every market has a voice, and every product solves a problem.
For accredited courses a certificate will be sent directly to you from the appropriate awarding body.
For short courses a completion certificate is available at the end of the course.
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E-learning and Online (Instructor-led) training is more flexible, efficient, and cost-effective.
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Once the courses have been completed, a confirmation of results can be saved or printed as evidence. This can then be kept on record as evidence of suitable training.
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What would you like to learn?
Flexible and tailored learning pathways for both students and businesses. Whether you prefer the convenience of e-learning, the interactive engagement of online (instructor-led) training, the structured approach of classroom training, or the practical skills validation of NVQ qualifications, we have something for everyone.
