Foundations Product Management Course (Online (Instructor-led) & Classroom)

Foundations Product Management Course

The recommended starting point: decode market needs and build products people actually want to buy.

Delivery Method

Online (instructor-led), classroom, or self-paced on demand

What You'll Learn

Uncovering and validating real market problems, assessing opportunities by urgency and willingness to pay, and building positioning rooted in market evidence rather than feature lists.

Great For

Product managers, product marketers, developers, sales, executive leadership and career changers. No prerequisites.

Course Overview

Building products is straightforward. Building the right one is not. Foundations is about cutting through internal opinion to find what the market will actually pay for, and it introduces the Pragmatic Framework — the 37-box product lifecycle model that underpins the rest of the catalogue.

The work covers win/loss interviews, structured discovery, qualitative and quantitative validation, distinctive competencies, and persona-specific messaging. Where AI is useful in research and positioning it is covered; where it is noise, the course says so.

Runs around seven hours. Taking any single course gives lifetime access to the Pragmatic Alumni Community.

Framework Activities Covered

• Market problems
• Positioning
• Distinctive competencies
• Win/loss analysis

Booking

Sessions run regularly in online, in-person and on-demand formats. Fees are set and charged in US dollars by the provider; the figure shown here is a guide only.

Visit Pragmatic Institute for dates, formats and to enrol on Foundations.

Related Courses

• Business Management & Legal courses
• IT & Analytics courses

Pragmatic Institute help working professionals advance their product, data, and design careers by providing world-class training and certification programs. Since 1993, Pragmatic Institute has been the global leader in product management and product marketing training for professionals and companies around the world. We have issued over 250,000 certifications for product professionals. Our vision is simple: a world where every market has a voice, and every product solves a problem.

For accredited courses a certificate will be sent directly to you from the appropriate awarding body.

For short courses a completion certificate is available at the end of the course.

All you need to complete online courses is a computer, tablet or smartphone and an internet connection.

Connection quality is the responsibility of the delegate. If you need to download free video conferencing software please visit our video conferencing software page where you can download the software specified by Pragmatic Institute.

E-learning and Online (Instructor-led) training is more flexible, efficient, and cost-effective.

Short online courses also help employers to demonstrate that they have fulfilled their legal duties to ensure their personnel have been adequately trained.

Once the courses have been completed, a confirmation of results can be saved or printed as evidence. This can then be kept on record as evidence of suitable training.

After you purchase this course you will be contacted by Skillcast.

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