Market Product Marketing Course (Online (Instructor-led) & Classroom)
Course prices are correct at the time of publishing and are subject to change. Please visit the Pragmatic Institute web page link on the 'Course Description' tab for up-to-date pricing and to book this course.
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Market Product Marketing Course
Build product marketing strategy on real buyer understanding, not assumption.
Delivery Method
Online (instructor-led), classroom, or self-paced on demand
What You'll Learn
Developing buyer personas grounded in how people actually decide, creating positioning that aligns go-to-market teams, and measuring success against metrics that reflect business impact.
Great For
Product marketing managers, marketing communications, demand generation and go-to-market leads.
Course Overview
Product marketing fails when it describes the product instead of the buyer. Market is built around the buyer side: who they are, what triggers a purchase, how the decision gets made internally, and what messaging survives that process.
Covers persona development, positioning, and the marketing programmes that follow from both — plus how to prove the work moved something measurable.
Framework Activities Covered
- Buyer personas
- Positioning
- Programmes
Booking
Sessions run regularly in online, in-person and on-demand formats. Fees are set and charged in US dollars by the provider; the figure shown here is a guide only.
Visit Pragmatic Institute for dates, formats and to enrol on Market.
Related Courses
Pragmatic Institute help working professionals advance their product, data, and design careers by providing world-class training and certification programs. Since 1993, Pragmatic Institute has been the global leader in product management and product marketing training for professionals and companies around the world. We have issued over 250,000 certifications for product professionals. Our vision is simple: a world where every market has a voice, and every product solves a problem.
For accredited courses a certificate will be sent directly to you from the appropriate awarding body.
For short courses a completion certificate is available at the end of the course.
All you need to complete online courses is a computer, tablet or smartphone and an internet connection.
Connection quality is the responsibility of the delegate. If you need to download free video conferencing software please visit our video conferencing software page where you can download the software specified by Pragmatic Institute.
E-learning and Online (Instructor-led) training is more flexible, efficient, and cost-effective.
Short online courses also help employers to demonstrate that they have fulfilled their legal duties to ensure their personnel have been adequately trained.
Once the courses have been completed, a confirmation of results can be saved or printed as evidence. This can then be kept on record as evidence of suitable training.
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What would you like to learn?
Flexible and tailored learning pathways for both students and businesses. Whether you prefer the convenience of e-learning, the interactive engagement of online (instructor-led) training, the structured approach of classroom training, or the practical skills validation of NVQ qualifications, we have something for everyone.
