HR, Sales & Marketing Courses

HR, sales and marketing training covering the people function, the commercial function and the legal duties that run through both. Courses are delivered online and in the classroom, from mandatory workplace training every employer needs through to specialist skills for HR practitioners and marketing teams.

Human Resources

HR Practice

Recruitment and selection, onboarding, absence and performance management, and the record-keeping that supports each. Suits HR staff and the line managers who carry out these processes day to day. See HR courses.

Employment Law

Contracts, discipline and grievance, discrimination, redundancy and dismissal — the areas where getting the process wrong costs more than getting the decision wrong. See employment law training.

Equality, Diversity & Safeguarding

Mandatory training most organisations refresh annually — diversity and equality under the Equality Act, and safeguarding for anyone working with children or vulnerable adults.

Managing People

The skills behind the policies — difficult conversations, motivation, delegation and performance. See leadership and management, and mental health and wellbeing training for employers meeting their duty of care.

Sales & Marketing

Digital Marketing

Search, content, email and paid channels — planning campaigns, measuring what they return and knowing which numbers actually matter. See digital marketing courses.

Social Media

Building and running business social channels — content planning, community management, and handling the reputational risk that comes with a public account. See social media courses.

Marketing Strategy

Positioning, audience, brand and the commercial thinking that sits above individual channels. Suits owners and managers shaping direction rather than executing campaigns. See marketing courses.

Customer Service

Where marketing promises meet delivery — handling enquiries, complaints and difficult conversations. See customer service courses and NVQs.

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